You really got a hold on me

[Bêthberry]

The Ring appeals to different aspects in people, right? Gandalf fears it as he believes it would appeal to his great sense of pity. Galadriel refuses it as she is aware of her own desires for power. The Ring worked on Gollem's greed for knowledge which he could put to crooked and malicious use. As Gandalf said,

Originally Posted by The Shadow of the Past

The ring had given him [Sméagol] power according to his stature.

Yet what was the Ring's draw for Frodo? We are told at Weathertop:

Originally Posted by A Knife in the Dark

He [Frodo] did not forget the Barrow, nor the message of Gandalf; but something seemed to be compelling him to disregard all warnings, and he longed to yield. Not with the hope of escape, or of doing anything, either good or bad: he simply felt that he must take the Ring and put it on his finger.

What aspect of Frodo's psyche does the Ring use to call to him?